Instagram Post Maker
Free online — 1080×1080px — no signup, no watermark
Double-click any text to edit it directly on the canvas
Templates
Font
Background
Background Image
Instagram Post Size — The Complete Guide
Instagram supports multiple aspect ratios depending on the post type. The standard square post at 1080×1080 pixels remains the most versatile format — it displays without cropping in the feed, on profile grids, and in Explore. Portrait posts at 1080×1350px (4:5 ratio) take up more vertical space in the feed and can increase impressions by showing more of the image before the "more" cutoff.
This tool exports Instagram posts at 1080×1080px — the universal safe size that works for all placements including feed posts, carousel slides, and Reels cover images.
How to Make an Instagram Post in 30 Seconds
- Choose a template — Vibrant, Clean Minimal, or Dark Mood. Each is pre-sized at 1080×1080px.
- Edit the text — double-click any text to change your message, caption, or call to action.
- Set background — pick a solid color or upload your own photo as the background.
- Download — click Download Post. The JPG exports at exactly 1080×1080px.
Instagram Image Specs at a Glance
| Format | Size | Ratio | Use case |
|---|---|---|---|
| Square post | 1080×1080px | 1:1 | Feed, carousel, profile grid |
| Portrait post | 1080×1350px | 4:5 | Feed (max vertical space) |
| Landscape post | 1080×566px | 1.91:1 | Panoramic shots |
| Story / Reels | 1080×1920px | 9:16 | Stories, Reels cover |
| Profile photo | 320×320px | 1:1 | Profile picture (displays as circle) |
Best Practices for Instagram Post Design
Instagram is a visual-first platform. Posts that stop the scroll share a few characteristics: high contrast between text and background, a single clear focal point, and consistent branding (same color palette and font across posts builds recognizable identity). Avoid cluttered designs — users see your post for 1–2 seconds before scrolling, so the message must be instantly clear.
For text-based posts (quotes, announcements, tips), use large typography at 80px+ with strong contrast. For photo-based posts, use minimal text overlay — let the image do the work. Captions are read by engaged users who already stopped scrolling; the thumbnail brings them in.
Optimize Before Uploading to Instagram
Instagram re-compresses images automatically, which can reduce quality. To minimize Instagram's compression: keep your file under 1MB, use JPG at 85–92% quality (this tool uses 92%), and upload via the desktop web app for slightly better quality preservation than the mobile app. If your image is too large, use CompressImg — Compress for Instagram to reduce file size before uploading.